EU-Kenya Business Forum
TheRockGroup coordinated the first EU-Kenya Business Forum, involving EU member states and Kenyan organizations. The conference was held for 2 days. It covered different topics such as circular economy, agriculture, digitalization, waste management, agro-processing, health, water, construction, logistics and freight, finance, and renewable energy.
Context
The EU is the largest export destination for Kenyan products and its third source of imports. EU-Kenya trade potential exceeds actual trade by €500M annually. Kenya and the EU are key economic partners. EU investment represents more than 30% of Kenya’s total FDI stock and can be expanded. Kenya’s robust growth is driven by a growing middle class and rising demand for quality European goods and services.
The EU-Kenya Business Forum aimed to foster European trade & investment in Kenya by highlighting economic opportunities and potential whilst discussing areas for improvement. The event showcased Kenya as a prime business hub, pinpointing trade and investment openings for fostering job creation and sustainable, diversified growth. The EU and its Member States support Kenya’s reforms for sustainable economic diversification, aiding in formulation and implementation.
Our Work
We organised the EU – Kenya Business Forum which was attended by over 850 participants onsite and over 250 online. The participants ranged from multinational companies to local NGOs, and government institutions. TheRockGroup managed logistics for presentations, workshops, B2B/B2G networking, panel discussions, and networking sessions.
